Jared Cole

Jared Cole is a Design Director at Adaptive Path and one of the founding members of Adaptive Path's Amsterdam studio, where he helps develop the practice company-wide. Jared believes that design is a fundamental human instinct and that learning and practicing design gets you a glimpse into what makes human beings tick. What makes Jared tick are big, strategically important challenges for clients like NXP, BBVA, ASICS.

He began his work experience as an interface designer at The Screen House, where he explored communication theory, visual design, and information architecture. He later joined Simmons College as a senior designer working on their website and dynamic publishing applications. Later, while attending Carnegie Mellon University, Jared worked as a design researcher, investigating the independence of individuals diagnosed with congestive heart disease.

Past clients and employers include Motorola, The City of Pittsburgh Libraries, The Screen House, Goldman Sachs, Boston Ballet, Hasbro, Harvard Business School.

In 1994, Jared founded CoffeeKids, a design shop focused on helping small non-profits with their design challenges. Jared is always looking for ways for design to help solve complex social problems, and CoffeeKids allows Jared the chance to offer his design expertise to non-profits.

Jared graduated with a Masters in Design, emphasis on Interaction Design from Carnegie Mellon University, School of Design. He also earned a Bachelors in Design with Honors, emphasis in Visual Communication from Nova Scotia College of Art & Design.

Jared enjoys geeking out in used bookstores and is currently developing his hack skills as an amateur musicologist.